Our Story

Roger and Sakina Buoy founded The Somerset Toiletry Company in 1999. Serial entrepreneur Roger and aromatherapy expert Sakina identified a gap in the market to produce beautiful, honestly priced luxury toiletries.

Following the initial success of producing body care for other companies, the business developed their own distribution range. Trade Fairs all over the world have been used to build brand awareness and develop valued customer relationships.

Over the years the company has been recognised for many prestigious awards for business and design, including the Queens Award.


We are dedicated to sourcing the very best quality ingredients to create the perfect fragrances and formulations. We are honest about what ingredients we use and we use natural extracts in our products where possible. Our most popular collections Naturally European, Delray Beach and Tropical Fruits are completely paraben and SLS free. Everything we do is tested in-house as we believe strongly against animal cruelty. Each year we introduce new products and review our existing collections based on customer feedback and industry trends.


We manufacture products in the UK, Portugal, Belgium, South Africa, Guatemala and China, as we understand budgets vary and this enables us to offer a range of different prices points. We own Serendipity, an excellent manufacturing facility in South Africa which allows us to support the local community. Ultimately, we design, manufacture and distribute products we are proud of and would happily use or give to our loved ones.

Behind The Scenes

Discover how our talented design team
bring ideas to life!


Design is at the core of our business. Our large team of extremely gifted designers, tirelessly create exquisite packaging for each and every product. Our designs range from traditionally classic to humorously contemporary and consideration goes into each and every detail. We believe our products stand out, they are the whole package; beautiful both inside and out!


Private Label

We have worked with multiple leading US retailers over the years to create the following Private Label brands; Asquith & Somerset, Penningtons, Addison & Gates, Milton & Drew, Clancy & Stone and Cuthbert & Rose. We have also experienced working with many large UK brands, currently developing body care for Oliver Bonas and The National Trust.

The Team

Chairman, Sakina leads a team of people who genuinely love what they do. Individuals are encouraged to be friendly, respectful and share ideas. When looking for new members, fit is extremely important and it is why the culture remains honest, open and fun.


Extremely proud of our British heritage, much of our inspiration comes from our beautiful surroundings in the countryside. If you plan on visiting Somerset, we recommend you explore the Visit Somerset website, for ideas on things to do and where to stay.

UK, Somerset

Our headquarters are based in Clutton, on a farm estate in South West England.

US, Florida

We have an office in Florida which operates via Sales Rep networks in the states.