2020 is truly an exciting time for The Somerset Toiletry Co. with so many changes afoot. As an English brand, we are extremely proud to have been creating beautiful body care for the last 20 years. However, we want to ensure going forward, we minimise our environmental impact. As a result, we are committed to evolving as quickly as we can, shifting towards sustainable packaging.
Over recent years, instigated by the wonderful Sir David Attenborough, the media has highlighted the devastating impact plastic is having on our beautiful planet. Coupled with vast amounts of research, as a team we have decided packaging is the first priority on our sustainability agenda. Approximately 20% of our current range is ‘plastic-free’, but we intend to grow this collection.
We are focusing on 3 keys areas in terms of sustainable packaging moving forward:
We are committed to keeping up to date with industry advances, seeking alternatives to plastic and trialing innovation (such as Breakdown Plastic™). Luckily as a small business, we can be agile, reducing unnecessary packaging and switching to plastic alternatives. We will continue to move away from any materials that are not commonly recycled (including black plastic) and improve our communications regarding recycling. Finally, we are looking to increase the amount of recycled content in our packaging components where possible. For more details about our sustainable packaging plans, please refer to our sustainability statement.
It will take time for these changes to filter through as we transition our business in an environmentally-friendly direction. So, we ask you to be patient while we shift to new ways of working. We are really excited about the future and would love for you to join us on this journey. Please follow us on social media to keep informed our of progress.